Normcore is a liberating aesthetic that rejects the exhausting pursuit of perfection. Embracing simplicity and authenticity, it celebrates the ordinary and provides relief from daily pressures. From second-hand clothes to simple k-cup coffee, Normcore encourages individuality, making an aesthetic out of comfort and familiarity. It’s about finding freedom in being yourself.
Ah water. It’s necessary, it’s refreshing, and you’re not getting enough of it. Maybe you aren’t at home a majority of the time, and you want to drink the recommended daily amount–really! you do!–but it doesn’t appeal to you. I know this because I am that person who hates drinking water, until I am positively parched. No matter how much I tell myself that, “tomorrow will be the day,” it never works! With the realization that I must treat myself as a petulant toddler in …